How to use Linkedin to add cold contacts

How to use Linkedin to add cold contacts How to use Linkedin to add cold contacts Your career is about who you know, sure. But it’s also about who you can get to know. That’s where LinkedIn comes in.With over 400 million users, there’s no question  LinkedIn reigns supreme as the  go-to professional network.  From your former roommate to the stranger with your dream job, every savvy woman (and man) seems to have an active account where they regularly post references, professional recommendations, and recommended reads.Follow Ladders on Flipboard!Follow Ladders’ magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and more!If you’re like most users, you’ve probably taken a  laissez-faire  approach to LinkedIn networking up until now, accepting connection requests from friends or  former coworkers when they turn up  in your inbox or  maybe  using LinkedIn’s recommendations  to add some people yourself. But that means you’re missing a hugely underutilized opportunity: the network  of professionals  in your field  who you just haven’t met yet.Navigating that world of untapped connections with poise often brings uncertainty. After all, it’s arguably as hard to reach out to strangers online as it is in person. That’s exactly  why we’re breaking down  how to use LinkedIn  to add cold contacts to three easy steps. Follow these and you’ll significantly up your LinkedIn game. Ready?HOW TO USE LINKEDIN TO ADD COLD CONTACTS (3 STEPS)1.  Find a Shared Connection or Group 2.  Personalize Your Connection Request 3.  Send a Follow-Up1. FIND A SHARED LINKEDIN CONNECTION OR GROUPOne of the biggest benefits of using LinkedIn to make new contacts? You can visually see the connections that you share with others. For example, if you come across a profile of someone you’d like to contact,  LinkedIn offers a convenient  chart of your mutual connections. Use this to your advantage by reaching out to one of these shared contacts to ask for a virtual introduction, either through LinkedIn or  via email.Obviously, you  won’t always have a direct personal connection with someone you’d like to meet, but that’s not the only way forward. Next up, check to see if you’re part of any of the same LinkedIn groups as the person in question. Perhaps you’re members of a professional association, or maybe you both graduated from the same university.Finding common ground can quickly evolve  a  cold contact into a warm one. In fact, if you and the person are both members of a group, you can send them a messa ge directly through LinkedIn without having to connect first. Think of it as cutting out the social media middle man.Charm cold contacts  with a personalized connection request. LinkedIn limits you to 300 characters here, but that’s still plenty of space to impress.2. PERSONALIZE YOUR CONNECTION REQUESTIf  you aren’t able to turn the cold contact into a warm one through a virtual introduction, your next step is to send a personalized connection request.LinkedIn allows you to send a connection request when you’d like to add someone new to your network. These potential connections will then receive a notification asking them to accept or decline your invitation. Because the process counts on their approval, without any type of background or explanation, many people are likely to decline an invitation from a stranger.For this reason, under no accounts send the default “I’d like to add you to my professional network on LinkedIn” message. Trust us on this.Instead, charm them with a personalized one. LinkedIn limits you to 300 characters here, but that’s still plenty of space to impress them with  a short and sweet intro.The Classic ApproachHi Jane, Came across your profile and work at XYZ Company. I’m a fellow aspiring marketing professional and would love to connect. Regards,   [Your Name]The Admirer ApproachIf you’ve seen the person’s work elsewhere (i.e. a publication, conference, networking event, or even through social media),  mention it. People love when someone appreciates their hard work. Try something like this:Hi Jane, Saw your recent presentation at XYZ conference. I got a lot out of it and would love to chat with you to discuss some questions I had about your work. Regards, [Your Name]Once you’ve successfully connected to someone, you  can now  send the person a direct message- and you should take advantage of this opportunity  every time.3. SEND A FOLLOW-UP  LINKEDIN MESSAGE OR EMAILOnce you’ve successfully connected to someone, don’t call it a day. You can now  send the person a direct message, and you should take advantage of this opportunity every time. Let  her  know you admire her  work or would like to learn more about her  career path.Ask for either an in-person or phone meeting  where you can gain more information. Here are some approaches:The Classic Reach-OutHi Jane, Thank you for connecting with me on LinkedIn. I see that you’ve had a lot of work experience in corporate marketing, a field that I’m hoping to break into. I’ve done a couple of internships in the field and would love your advice on this topic. Would you be willing to speak with me over the phone for 20-30 minutes in the next few weeks? Thanks for your consideration. Regards, [Your Name] The Hybrid Reach-OutIn the case where you’re able to send a message directly without connecting first (i.e., you both share a group), your initial  message will  look a bit different. Think of it as a combination of Steps 2 and 3. Here’s a good example:Hi Jane, I’m a fellow Rice University alumnus who recently graduated with a degree in Marketing. I came across your LinkedIn profile through our  alumni group and was intrigued by your work experience in marketing. I’d love to learn more about your career path and get your perspective on how to best break into the field as a new grad. Would you be willing to speak with me over the phone for 20-30 minutes in the next few weeks? Thanks for your consideration. Regards, [Your Name]  BONUS: THE SINGLE BEST TIP WE’VE GOTIn  no context should  your end goal of adding cold contacts be  asking  for a job.You read that right. That part comes later, long after a cold contact warms up. Treat this as  your opportunity to ask instead for information and learn more about the person. Informational interviews are great relationship builders, which  both expand your network  and  provide you with tons of helpful career advice and insight from others.Adding cold contacts on LinkedIn takes more time and effort than simply hitting the “connect” button over and over, but you reap what you sow. Put the time into turning a cold contact into a strong connection that you can keep in touch with over time.  This article first appeared on Career Contessa.  You might also enjoy… New neuroscience reveals 4 rituals that will make you happy Strangers know your social class in the first seven words you say, study finds 10 lessons from Benjamin Franklin’s daily schedule that will double your productivity The worst mistakes you can make in an interview, according to 12 CEOs 10 habits of mentally strong people